3 Persuasive Design Strategies You Should Know

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People do judge a book by its cover. Whether it’s the latest smartphone from Samsung or the presentation of a food at a fancy restaurant, people love things that are aesthetically pleasing. This principle is also prevalent online.

A quality website design is the best way to convince customers to make a purchase without using a single word. Without it, your business may face an uphill battle in gaining purchases. If your goal is to get site visitors to buy something, web design experts can help you.

Here are some tips to help you get started:

Include a search function

Many people don’t realize the importance of a search function. When a customer visits your site looking for something in particular, the natural reaction is to search for it. A search bar allows consumers to find what they want easily and efficiently. Consider making the search function the focus of your website. This may also tempt consumers to look around more.

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Use quality photography

Don’t be associated with a poorly designed online store with badly-lit pictures. Good product photography is important, as it can make your site look more trustworthy. Fortunately, there are many DIY guides to product photography to help you take beautiful pictures that sell. It can be difficult and time-consuming, but good photos are significant to generating sales.

Create a shopping cart

More and more shoppers today want to be sent straight to the shopping cart page if they add an item. This is why it’s important that it’s visible on every page of your website. You may also want to include more information instead of simply saying how many items are included.

Today’s shoppers focus on beautifully designed sites. This means that they will leave your online store if their experience is not what they expected. Attract more customers and boost sales by following these tips the next time you are working on a web design project.