Search engine optimization is a technical online marketing strategy that is and always will be important for the success of any business website. If you want to achieve your long-term goals, you need to keep up with all the latest SEO trends and continue to impress search engines with your website. To do that, here’s some technical stuff you need to look into during your regular SEO audit.
You need to determine how many search engines are indexing your web pages. Do this by typing “[site:domain.com]” on the search box. This will automatically give you the number of indexed pages your site has. If it’s lower than the actual number of web pages you have, you have a lot of work to do. Pages that don’t rank means they are either penalized or have a poor internal linking structure. C1 Partners recommend hiring SEO experts in Chicago or wherever your business is located to help you fix this problem.
Broken internal and external links are damaging to your overall SEO standing. It’s also a wasted opportunity to make your pages rank higher. Not only that, your visitors will get annoyed if you have many broken links that lead to nowhere. Good thing, there are plenty of online tools that can help you detect broken links quickly. All you need to do is replace them with links that actually works.
Before, simply submitting an XML sitemap through search consoles is already enough for the sake of SEO. You now need to include a human-readable sitemap as per the February 2016 update of Google’s Webmaster Guidelines. If you still don’t have one, your SEO specialist can help you generate it using online tools like Xenu.
These are only some of the many things you need to check during an SEO audit to make sure you’re making the most out of your SEO efforts. The longer you’re doing this, the better you must be in spotting these detrimental errors.