It’s very hard to say if the content you produce for your client is effective. Experts all have a different way of defining content metrics that it’s confusing to pinpoint the real measure of a successful content. Is it your readership? Comments? Links?
In SEO terms, these are all important. It gives your client wider visibility, but does it establish authority? It’s the endgame, according to Google, and the search engine company will be going harder at it this 2017. Surely, content will be a priority?
It already is to many, but it’s wise to give it time before it gets better.
More About the Relationship Than the Message
To veteran SEO content creators, the job of capturing what the clients want to say in the way they want it happens in one or two tries. Whether it’s a blog post or a well-curated long-form, it’s quite likely that you can make a good first impression.
And that’s secondary to what? Relationships? Why?
As time passes, you must be able to put yourself in the client’s shoes when it’s necessary. You must see the way they see things to have plans ready for the next campaign or period. In content, it’s about taking advantage of periods of high curiosity among the market. That’s priceless, and more importantly, it will put your client in front of a wider mass. You can only improve your content to the extent that becoming better won’t be about altering your style. It will be about publishing the right thing at the right time.
Your Patience and Partner is Key
SEOResellerProgram offers an umbrella of services that includes content marketing, which is a good deal to many companies looking at SEO for expansion. They also represent the crop of resellers that walk the talk, and that’s hard to find in the industry.
Establishing authority always takes time, whether in real life or on the Internet. Content remains the most effective tool, though nobody ever pretended that content is always viral material. Some information will mature, some will hit readers like a train, but what’s certain is they get better through time.
Bad SEO is about broken promises. Take the high road, and set your clients’ expectations realistically. It will help you build your connection with them, which in turn, lead to better and timely content production.