Many people think that a printed brochure is not necessary in this digital world. But during an initial contact, a printed brochure may be more effective than any other advertising medium.
Granted, your website is the best advertising tool in your marketing arsenal, but you can’t present your website during tradeshows and marketing events. You can hand out brochures instead. And if your brochure does its job, prospective clients will be intrigued enough to visit your website and hopefully do business with you. Below are some tips for creating an effective, engaging and sustainable printed piece.
A Cover That Grabs Attention
Most people have short attention spans, and if the cover of your brochure doesn’t grab your prospects’ attention, chances are they won’t even open it. To grab attention, you must combine awe-inspiring visuals with a thought-provoking headline.
Content that Compels
Potential customers won’t really care about your detailed business history, but they’ll be interested in knowing how your service or product offerings can aid them in saving time, reducing costs, boosting their sales or running their own businesses more efficiently. For your Brisbane company’s brochure design, focus on creating content that addresses your customers’ challenges and issues, and how your offerings can solve them better than anyone can.
A Call to Action
The main purpose of your brochure is to move prospects to the next stage of the sales sequence—visit your website, dial your number for a free consultation, or subscribe to your newsletter to get freebies or downloads, among others. A powerful call to action will help your readers know exactly what you wish they would do and will shine in your copy so that your readers won’t miss it.
Your overall brochure design and layout must work seamlessly with your content. Utilise headers and sub-headers that are benefits-driven and include sufficient white spaces to make the copy easier to read. Ensure that all visual elements such as colours, images, logo and font support your brand persona.