Many business owners assume that the bigger the brand, the easier it is to rank. That is not always the case, though. When you are managing multiple business locations, there are many things to worry about – from building authority and attracting high-quality inbound links to increasing keywords rankings on Google. This is the reason it’s important to optimize your site for local SEO.
A number of studies reveal that most consumers today trust small, local businesses more than bigger brands. This fact is certainly enough reason to prioritize local SEO, but only a few businesses are focusing on this niche strategy.
In any local market, you have to streamline your individual digital marketing campaigns. Let this article help you dominate the local search, not to mention have an effective strategy in place.
Research Your Competition
Keep in mind that every city has different demographic and its own buying cycles. Therefore, you have to understand your competitors. Determine their website structure, linking tactics, and content strategy. Work with a local SEO services provider to help you with ranking for a certain market.
Come Up with Highly Specific Linking Strategy
When it comes to local SEO, it’s important to develop a linking strategy that is locally targeted to your city. Bear in mind that ranking in organic search is far different from ranking in local. This is where local directories can help. Get quality links for your multiple business locations easily and quickly.
Make Your Content Locally Focused
Apart from focusing on local linking campaign, it also makes sense to consider on-page optimization. Make sure your local content targets the areas you are working in. For instance, you are focusing on “plumbing company Los Angeles.” To rank well, you need to be sure that the content, URL, Meta keywords, Meta description, and internal links are targeting that keyword.
By learning the ins and outs of local SEO, you can create a winning strategy. Constantly improve your online marketing efforts to get your multi-location businesses to rank better.