Customers are the heart of a business. Marketing focuses on bringing in customers. There are two ways to market: online or offline. Is one more effective than the other? If the goal is to create awareness for the business and to sell, you can use one or the other, or even both.
Online Advantage: Cost
The biggest advantage of online marketing is cost. A company spends less to make its presence felt online. You can even market online for free – using social media – and reach a wide audience. Whether it is placing ads on websites, creating and maintaining a website, or participating in forums to talk about your brand, the cost is not likely to be as much as traditional marketing.
Get help from SEO experts and web designers if planning online promotions. They can help bring good results on brand awareness in a quicker span of time. Talk to any Perth SEO professional; they will explain how online marketing can be a cost-effective option.
Online Advantage: Wider Reach
More and more people are transacting online, and this includes shopping for everyday needs. It is more convenient to shop online, especially with people having less free time. Your business can be in one location, but you can still reach customers across the globe.
You can also specifically target customers online by narrowing down your search demographics. With millions of people spending time online, your ads can appear to more people.
Offline Advantage: Personal Touch
Some customers still appreciate traditional ads, though. They read newspapers, watch TV or listen to radio to see or hear the ads. They like shopping in stores, seeing billboards or posters and heading out to see the product themselves. They like talking to sales people about the product and getting answers to their queries immediately.
When it comes to online, you have to send an email or queue for a customer service representative to get answers.
Offline Advantage: Inspect the Product
While it is easy to see the selection of products and compare goods online, many people still want to experience the product firsthand. No matter how high the resolution of the photos is, they do not come close to the real thing. Sometimes, virtual is still a far cry from actual.
Trade shows or exhibits are a perfect opportunity to market and give prospective customers a chance to experience the product.
While each marketing method has its own benefits, a business has better chances at success by employing both methods. Creating brand awareness is crucial; if you can do it online or offline, you are more likely to hit a broader market for your product.