Online marketing has leveled the playing field for small businesses looking to compete with big brands. But you have to understand your brand and target market well to emerge on top. Experts in SEO services in MN share the following tips to help you improve your marketing strategies:
Create engaging content
Content is still king and remains the main factor search engines consider when ranking your website. This means that shallow keyword-stuffed content will not bring in the desired traffic. You have to understand your customers’ needs, and then create content that is detailed and to the point. Also, make it possible for them to engage you through blogs and social media platforms.
Make your website mobile friendly
Between 2016 and 2021, mobile traffic is expected to grow sevenfold. Currently, over 3.4 billion people globally access the Internet via mobile devices. This means that mobile devices may generate a considerable amount of traffic to your site. To take advantage of this, ensure that your website is mobile friendly, has easy navigation options, and loads fast.
Use video content
People tend to watch videos more than they read content. Engaging videos that tell a story of who you are or the products you offer will most probably draw more attention than plain content. Make sure to optimize the videos, make them captivating and relevant to your audience and brand. Images also work well. They engage the audience and make content easier to understand.
Whatever online marketing strategy you choose, remember that the bottom line is to drive traffic that converts to your site. The right approach will filter the traffic translating to higher conversion rates, which will mean more business.